Rugby League has today joined forces with the biggest brand in Australian motoring – Holden – for a whole-of-game partnership that will drive the Greatest Game of All into a spectacular new era.
The finalisation of a three-year partnership between the National Rugby League and Holden brings together two iconic Australian brands and will start a stunning new chapter in the biggest annual series in Australian sport – the Holden State of Origin Series.
Over the next three years, Holden will support every level of the game from grassroots communities to the most prestigious team in Australian Rugby League – the Holden Kangaroos.
As part of a partnership that encompasses all levels of the game:
With Holden reducing its investment of resources and monies in the V8 Supercars over recent years, the iconic aussie brand re-enters the AFL as a sponsor after 15 years to sponsor Collingwood FC.
A three year, multi-million dollar partnership will see Holden become a Platinum Partner of the Collingwood Football Club and official sponsor of Nathan Buckley and his team of coaches, one of the club’s highest profile properties.
After almost a decade together, the Collingwood Football Club and Lexus Australia have amicably parted ways to avail themselves of other opportunities.
Ensemble recently won Best Sponsorship Agency at the 2012 Sponsorship Australia’s Awards Conference, and Jamie Gilbert-Smith, GM of Melbourne, explains ‘TV’s not broken but we need to change the way we use it’
Brand inspired content; the discipline of brands entertaining and engaging consumers through less traditional means of advertising, seems to be the latest hot topic in marketing. New articles are popping up defending or criticising it, it’s sparking debate and creating divide and that’s a good thing. Out of conflict comes progression. The funny thing is it’s not new and it certainly isn’t the panacea for all marketing challenges. But what has shifted is the need for marketers to adopt brand inspired content as a part of their toolkit.
I don’t think I am stretching too far to say that branded entertainment for television and digital is set to boom in Australia. All the signs are there and the content marketing business is already growing rapidly.
Today, if you’re thinking of producing a TV show for a brand, it's imperative to have a digital extension where you can drive deeper engagement with the audience via social media and other digital tools. You are turning what used to be a passive experience for the audience into an active one.
The Sydney Opera House has formed a partnership with airline Etihad Airways.
The announcement came from minister for tourism, major events and the arts, George Souris. The minister said: “We look forward to welcoming more people to NSW to enjoy the huge range of experiences on offer in the Harbour City and the regions.”
Minister for Tourism, Major Events and the Arts, George Souris, has today announced a three-year, multi-million dollar partnership between Sydney Opera House, and Etihad Airways.*
Vodafone Hutchison Australia's revelation that it will slash operating costs and job numbers will lead to massive reductions in advertising and marketing output and a significant contraction of the marketing team.
Following large drops in revenue and customer base, the company's chief executive Bill Morrow yesterday revealed a plan to cut costs and secure around $2 billion for the sake of improving Vodafone's beleaguered network. The company will cut around 10% of its workforce, equating to about 500 staff, from multiple departments.
In his comprehensive review of the Olympic and Paralympic Games, former International Olympic Committee marketing director Michael Payne, writing exclusively, dissects London 2012 and rates the sponsors and strategies that shaped it.
By Michael Payne
This edition will be the last for 2012, and will feature as a supplement to AdNews to be distributed in the next week. Content includes:
Cricket Australia: '16 of the Best' - a detailed look at the sponsors, new brands to partner and insight Q&S's with Luke Bould, Commercial Director on the strategy and health of the portfolio.
Nine Network: Why Big Brother? - with the resurrection of controversial realty program Big Brother, we ask key persons in the commercial team reasons why they ran with the programming for 2012, plans for more, and how much branded content & integration played in this decision
Lotus F1 Team have announced a lucrative sponsorship deal with Coca-Cola which will commence next year.
The 2013 Lotus car will carry the logo of Coca-Cola's high energy "burn" drink after a multi-year contract was agreed.
Team principal Eric Boullier said: "We are proud that The Coca-Cola Company has chosen Lotus F1 Team as the best vehicle to represent the burn brand in its most high profile partnership.
"We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media; an area in which our team has been at the cutting edge in Formula 1 for the past 18 months, recording the highest growth rate amongst fans this year."