World-leading lock group, ASSA ABLOY, has stepped into the role of title sponsor for the 2012 V8 Supercar season, backing Fabian Coulthard’s car 14.

ASSA ABLOY is the parent company of iconic Australian brand Lockwood, which will feature on Coulthard's car as well as the front bumper of Jason Bright's Commodore.

Coulthard's new livery was launched at ASSA ABLOY's Melbourne headquarters, along with the team mascot.

Two of the ACT’s most iconic organisations have joined forces with the University of Canberra being named as the Brumbies Principal Partner for the 2012 Super Rugby season.

As Principal Partner, the Brumbies will now be known as University of Canberra Brumbies, proudly displaying the tertiary institutions logo on their chest for the 2012 Super Rugby season.

The partnership is believed to be an Australian first between a major sporting team and tertiary institution, with ambitions to model the relationship on American college-sport systems becoming a reality.

HOSTPLUS have continued their support of Australian sport by today announcing a two year deal with Melbourne Storm’s NRL coaching staff, which sees the superannuation giant return to the club’s sponsor family.

Storm Head Coach, Craig Bellamy, and his coaching staff will sport the HOSTPLUS logo on the collar of their media polos and training jackets, along with one of television’s favourite game day focus points, the Melbourne Storm coaches’ box.

The partnership announcement is not only a continuation of HOSTPLUS’ leadership strategy in aligning with the sports industry’s leading coaches and brands, it is a testament to the health of Melbourne Storm and the strong internal culture that has prevailed.

China Southern Airlines has signed on as the sponsor for the Sydney Festival for the next three years and believes Australia is on the cusp of a travel boom that will see one million Chinese visiting Australia by 2020.

On the eve of Sydney Festival’s Symphony in the Domain, Executive Vice President of China Southern Air Holding Company and President and CEO of China Southern Airlines, Mr Tan Wan’geng made the announcement of the continued sponsorship, saying that the airline saw Australia as an important source of travellers to China and the rest of the world on its global network.