Ensemble recently won Best Sponsorship Agency at the 2012 Sponsorship Australia’s Awards Conference, and Jamie Gilbert-Smith, GM of Melbourne, explains ‘TV’s not broken but we need to change the way we use it’

Brand inspired content; the discipline of brands entertaining and engaging consumers through less traditional means of advertising, seems to be the latest hot topic in marketing. New articles are popping up defending or criticising it, it’s sparking debate and creating divide and that’s a good thing. Out of conflict comes progression. The funny thing is it’s not new and it certainly isn’t the panacea for all marketing challenges. But what has shifted is the need for marketers to adopt brand inspired content as a part of their toolkit.

The Sydney Opera House has formed a partnership with airline Etihad Airways.

The announcement came from minister for tourism, major events and the arts, George Souris. The minister said: “We look forward to welcoming more people to NSW to enjoy the huge range of experiences on offer in the Harbour City and the regions.”
The announcement:

Minister for Tourism, Major Events and the Arts, George Souris, has today announced a three-year, multi-million dollar partnership between Sydney Opera House, and Etihad Airways.*

Vodafone Hutchison Australia's revelation that it will slash operating costs and job numbers will lead to massive reductions in advertising and marketing output and a significant contraction of the marketing team.



Following large drops in revenue and customer base, the company's chief executive Bill Morrow yesterday revealed a plan to cut costs and secure around $2 billion for the sake of improving Vodafone's beleaguered network. 

The company will cut around 10% of its workforce, equating to about 500 staff, from multiple departments.



The Sponsorship Magazine Edition #10 is OUT NOW

This edition will be the last for 2012, and will feature as a supplement to AdNews to be distributed in the next week. Content includes:

Cricket Australia: '16 of the Best' - a detailed look at the sponsors, new brands to partner and insight Q&S's with Luke Bould, Commercial Director on the strategy and health of the portfolio.

Nine Network: Why Big Brother? - with the resurrection of controversial realty program Big Brother, we ask key persons in the commercial team reasons why they ran with the programming for 2012, plans for more, and how much branded content & integration played in this decision