NYC’s new taxi’s may be apple green, but the 10,000 bike share bikes hitting city streets this summer will be blue, Citibank blue.

The Citi Bike system will consist of 600 stations and 10,000 bikes, strategically placed across New York City depending on density and relative location to other transit options. Each station consists of a kiosk with a touch-screen, a map of the system, and docks into which durable bikes are securely locked and held until hired for rental.

Bike share is envisioned to be used primarily for trips under 3 miles, providing convenient and inexpensive mobility twenty-four hours a day for 365 days a year. Citi Bike will be available for anyone 16 years or older.

Nexus MG have ensured a bigger and better 2012 for the Sponsorship Magazine [s-mag] readers and subscribers by securing further partners and contributors.

As Australia's only sponsorship publication and arguably the best source of best practice, intelligence, case studies on how sponsorship works, and market insight in everything for sponsorship including experiential marketing, branded content, measurement, analysis, activation, ROI, the Sponsorship Mag continues to develop and provide more for readers and subscribers.

The Magazine continues to penetrate and become a must read in the advertising, marketing & media industry.

Emirates Airline, main Stadium and shirt sponsor at Arsenal are expanding their brand across the whole capital as they build on the awareness the connection with Arsenal has undoubtedly given them.

Emirates sponsor Britain's first urban cable car spanning London's river Thames, saying it hoped the new addition to the city's skyline would be ready for next year's Olympics.

The 60 million pound project, due to be completed next summer, will link the 02 arena, which hosts concerts and sporting events on the south bank, with the ExCeL conference centre on the north side. Both arenas will host events during the 2012 Games.

Thousands of dogs and cats soon will have a better chance of finding a family thanks to a new partnership between the RSPCA and Australia’s No 1 classifieds site, tradingpost.com.au, to offer online pet adoptions.

Michael Padden, Head of Telstra Advertising Network said customers visiting tradingpost.com.au will be able to browse ads for rescue animals in addition to the thousands of pets for sale by private and commercial customers, making it easier than ever before for homeless pets to be adopted.