Nexus MG have ensured a bigger and better 2012 for the Sponsorship Magazine [s-mag] readers and subscribers by securing further partners and contributors.

As Australia's only sponsorship publication and arguably the best source of best practice, intelligence, case studies on how sponsorship works, and market insight in everything for sponsorship including experiential marketing, branded content, measurement, analysis, activation, ROI, the Sponsorship Mag continues to develop and provide more for readers and subscribers.

The Magazine continues to penetrate and become a must read in the advertising, marketing & media industry.

GE Olympic Marketing Director announced for Leaders in Sponsorship conference- proudly supported by the Sponsorship MAG

Chris Katsuleres, Olympic Marketing Director at GE, is the latest of many big name speakers to be announced for the third Leaders in Sponsorship, taking place on the 5th October 2011 at Chelsea FC, London.

Chris will be flying in from the US to join the panel session ‘Stand out from the crowd: Where the global brands are spending their money and why?’ Chris, alongside other panellists, will discuss the best strategies for big brands to produce successful and sustainable sponsorship programmes.

During the session delegates will gain a key understanding of the tactical processes behind a sponsorship deal that maximizes returns.

Keld Strudahl, Marketing Director of Carlsberg, is the first of many big name speakers to be announced for the third Leaders in Sponsorship, taking place on the 5th October 2011 at Chelsea FC, London.

Speaking in the panel session “Sponsorship versus marketing: what works when and why? Keld will look at how corporate brands, which are now rigorously measured by ROI, choose what to spend on which sports properties, and how the mix of activity drives the marketing strategy.

In its second year as the main sponsorship website behind the Virgin London Marathon, Virgin Money Giving has reported the amount raised has increased by more than two-thirds on its 2010 figures.

The upstart fundraising sponsorship website saw £13.88m – including gift aid - raised on its pages as a result of the marathon this year, up from £8.3m in its first year of operation.