NYC’s new taxi’s may be apple green, but the 10,000 bike share bikes hitting city streets this summer will be blue, Citibank blue.

The Citi Bike system will consist of 600 stations and 10,000 bikes, strategically placed across New York City depending on density and relative location to other transit options. Each station consists of a kiosk with a touch-screen, a map of the system, and docks into which durable bikes are securely locked and held until hired for rental.

Bike share is envisioned to be used primarily for trips under 3 miles, providing convenient and inexpensive mobility twenty-four hours a day for 365 days a year. Citi Bike will be available for anyone 16 years or older.

In a much anticipated deal in Australian cycling circles, and a massive boost for GreenEdge Cycling, Orica have committed to Title Rights [GreenEdge] for the next 3 years in a multi mill $$ deal.

Speaking at the sponsorship announcement yesterday in Melbourne, newly appointed CEO of Orica, Ian Smith, explained the interest he had with the team and GreenEdge owner & founder Gery Ryan's overall plan towards the Tour De France, the pinnacle of all cycling and arguably sports events in the world.

Orica a giant in the chemical manufacturing and distribution industry, it is the worlds largest explosive company in the world, boasting 14,000 employees globally across 50 offices, supplying to over 100 counties.

Virgin Mobile will again sponsor music festival Splendour in the Grass, exclusively providing a mix of live stream and artist interviews of several of the headlining acts.

The partnership will see Virgin Mobile work collaboratively with the festival organisers in the development of the Splendour mobile app, following its popularity last year when it was downloaded by over 26,000 people.

The company will also offer a host of VIP benefits to Virgin Mobile customers attending the event including The Posh Pit (best seat in the house), an express bar queue (The Fast Lane) and more.

Samsung have appointed Traffik Marketing, Australia’s leading experiential agency, as their agency of choice to implement two multi-million dollar roadshows throughout 2012.

Traffik Marketing launched the Samsung GALAXY Note tour at the Sydney Royal Easter Show on April 5, taking home the gold award for the ‘Home, Garden and Lifestyle Arena’ and also the overall ‘Best In Show’ activation. The award-winning-activation will travel around the country to over 40 in-mall and airport locations. Furthermore the Samsung Smart TV consumer engagement roadshow launches in May and will travel to 50 locations nationally across five months.