The 2012 annual Leaders in Sponsorship conference, taking place on 10th and 11th October 2012, launched this week with a cutting-edge agenda, new “Brands-Only” forum and expanded programme.

The exclusive, invite-only event is now in its 4th year and has a track-record for bringing together the very top names in sponsorship to discuss global best practice across a range of topics, including activation, negotiation and measurement. In recent years the guest speakers have included: Adam Silver, Deputy Commissioner, NBA; Des Johnson, Global Brand Director, Castrol; Mark Waller, Chief Marketing Officer, NFL; Tara Looney, Brand Director, American Express and Boutros Boutros, Divisional Senior Vice President, Corporate Communications, Emirates.

With the last Bond movie being canned due to funding issues, and the market place is changing for brands, movies, and consumers, it only makes sense that there is an increase in branded content interest to raise $$ for production and global marketing.

The industry is set for a shake up, its not a new trend but when long traditions that make the overall brand of the movie, are then replaced with new innovation and ideas, there maybe a line crossed with brand loyalty.

The makers of the new James Bond Skyfall have inked a deal with Dutch beer company Heineken for a $45 million

Samsung have appointed Traffik Marketing, Australia’s leading experiential agency, as their agency of choice to implement two multi-million dollar roadshows throughout 2012.

Traffik Marketing launched the Samsung GALAXY Note tour at the Sydney Royal Easter Show on April 5, taking home the gold award for the ‘Home, Garden and Lifestyle Arena’ and also the overall ‘Best In Show’ activation. The award-winning-activation will travel around the country to over 40 in-mall and airport locations. Furthermore the Samsung Smart TV consumer engagement roadshow launches in May and will travel to 50 locations nationally across five months.

London, 03 October 2011 – Mencap announces Asus as the Headline Sponsor for the 6th Annual Little Noise Sessions held in Central London, November 22 – 27.

Mencap’s Little Noise Sessions curated by Mencap ambassador Jo Whiley, will see its first year partnering with new headline sponsor, Asus – a deal which was secured by award-winning sponsorship agency Slingshot Sponsorship.

Having been dubbed some of the most ‘sought-after tickets in London’ by Clash magazine, the sponsorship is an exciting prospect for Asus customers, with promotions set to include an impressive range of prizes, including access to priority pre-sales tickets plus the opportunity to win exclusive VIP passes to the events’ exclusive celebrity after parties.

Mencap’s Little Noise Sessions 2011