P&G’s Pantene has signed 11 elite female athletes as its newest beauty ambassadors to feature in Pantene’s first global marketing campaign to support the Olympic Games.

Pantene will sponsor the athletes who demonstrate that the shampoo help them to keep their hair beautiful during the Games. This sponsorship is part of P&G’s Worldwide Olympic Partner status with the London 2012 Olympic Games.

The group of athletes will follow the list of celebrities such as Liv Tyler and Eva Mendes and Naomi Watts who featured in Pantene’s iconic campaigns.

McDonald's has announced plans for four outlets on the Olympic Park at London 2012, including the biggest in the world, as part of its sponsorship for next year's Games which will feature American swimmer Dara Torres as its global ambassador.

As the Official Restaurant of the Olympic Games, McDonald's is the only branded retail food service provider to feed the athletes, media and spectators.·

McDonald's will have four new Olympic venue restaurants: one in the Olympic Village, one in the Main Press Centre, and two in the Olympic Park for spectators - one of which will be the largest McDonald's freestanding restaurant in the world.

The 3,000 square-metre (32,000 square-foot) two-story building in the Olympic Park will have 1,500 seats.

McDonald's plans to serve 1.75 million meals during the 29 day period of the Olympics and Paralympics.

Citigroup has signed a sponsorship deal with the U.S. Olympic Committee, a move the banking group's CEO believes is a small way to say thanks for customers' support during the financial crisis.

The Ricoh Arena in Coventry is to be renamed and purged of advertising during the 2012 Olympics under rules aimed at stopping businesses that have not paid for sponsorship packages benefiting commercially from the event.