Nexus MG have ensured a bigger and better 2012 for the Sponsorship Magazine [s-mag] readers and subscribers by securing further partners and contributors.

As Australia's only sponsorship publication and arguably the best source of best practice, intelligence, case studies on how sponsorship works, and market insight in everything for sponsorship including experiential marketing, branded content, measurement, analysis, activation, ROI, the Sponsorship Mag continues to develop and provide more for readers and subscribers.

The Magazine continues to penetrate and become a must read in the advertising, marketing & media industry.

Australia. Porsche Carrera Cup Australia has entered a partnership with Nexus MG that will see the category receive comprehensive broadcast brand analysis.

Nexus MG will use its market-leading broadcast brand analysis service Brand Matrix [ www.brandmatrix.com.au ] to review the Porsche Carrera Cup Australia broadcasts throughout the 2011 and 2012 season.

Brand Matrix will accurately measure the exposure received by the category’s and teams’ sponsors from its broadcasts – a useful tool for the Porsche racing championship, according to Porsche Cars Australia Motorsport Manager Jamey Blaikie.