With demand for greater insight, measurement and justification with sponsorships globally, Cricket Australia is looking to push further marketing opportunities in the Australian market place, after appointing Initiative Futures to generate insights and recommendations for sponsorships.
This landmark deal sees incumbent Repucom lose a major client in this market, and open the thinking of alot of other rights holders across the country.
Luke Jenkinson, Director of Nexus MG and broadcast sponsorship analysis service Brand Matrix said, "the appointment of an international company with zero presence in the Australian market to manage this large account, clearly indicates the demand for better and more targeted services in this field"
Nexus MG have ensured a bigger and better 2012 for the Sponsorship Magazine [s-mag] readers and subscribers by securing further partners and contributors.
As Australia's only sponsorship publication and arguably the best source of best practice, intelligence, case studies on how sponsorship works, and market insight in everything for sponsorship including experiential marketing, branded content, measurement, analysis, activation, ROI, the Sponsorship Mag continues to develop and provide more for readers and subscribers.
The Magazine continues to penetrate and become a must read in the advertising, marketing & media industry.
Nexus MG has been appointed by Drag Racing Australia Group (DRAG Ltd) to handle all the rights valuation, commercial strategy sponsorship, marketing and partnership acquisition for Australia’s elite Drag Racing series.
DRAG Ltd Chief Executive Officer Paul Casos said the organisation is delighted to have such professional operators as Nexus MG on board to handle its rights valuation, sponsorship and marketing.
“Nexus MG have a great track record in rights valuation, sponsorship and commercial strategy in both the sports and entertainment spheres and will be the ideal partners for us as we head into the next stage of our growth of ANDRA Pro Series.
Australia. Porsche Carrera Cup Australia has entered a partnership with Nexus MG that will see the category receive comprehensive broadcast brand analysis.
Nexus MG will use its market-leading broadcast brand analysis service Brand Matrix [ www.brandmatrix.com.au ] to review the Porsche Carrera Cup Australia broadcasts throughout the 2011 and 2012 season.
Brand Matrix will accurately measure the exposure received by the category’s and teams’ sponsors from its broadcasts – a useful tool for the Porsche racing championship, according to Porsche Cars Australia Motorsport Manager Jamey Blaikie.
Universal McCann took the award for Best Use of Sponsorship award at the annual B&T Awards Friday night.
Sponsored by Nexus MG, this was the first year the award had been introduced to the B&T Awards program and received a great response from 20 applicants.
Director of Nexus MG, Luke Jenkinson presented the award to recipient Managing Director of UM, Travis Johnson.
Winners of all industry awards were announced at the industryâ€™s best awards night - hosted once again by The Chaserâ€™s War on Everything stars Chris Taylor and Craig Reucassel - at the AJC, Royal Randwick in Sydney.
The 5 finals included:
M&C Saatchi Sport & Entertainment, Qantas, â€˜Boots & dreamsâ€™