The Sponsorship Magazine Edition #10 is OUT NOW

This edition will be the last for 2012, and will feature as a supplement to AdNews to be distributed in the next week. Content includes:

Cricket Australia: '16 of the Best' - a detailed look at the sponsors, new brands to partner and insight Q&S's with Luke Bould, Commercial Director on the strategy and health of the portfolio.

Nine Network: Why Big Brother? - with the resurrection of controversial realty program Big Brother, we ask key persons in the commercial team reasons why they ran with the programming for 2012, plans for more, and how much branded content & integration played in this decision

The 4th annual Leaders in Sponsorship conference cemented its place as the industry’s leading event with an extended two day programme packed with top budget holders and decision makers from global brands. It was opened by the Global CEO of the advertising agency Saatchi and Saatchi, Kevin Roberts, in a stunning presentation that was the talk of the event, outlining brand building and leadership in sport.

He was followed by 3 heavyweights of the sponsorship industry; Hublot Chairman Jean-Claude Biver, Western Union’s Head of Brand Marc Audrit, and Investec’s Chief Marketing Officer Raymond van Niekerk, who discussed where and why they spend their budgets and how rights holders should sell partnerships to them.

Laurent Colette, Chief Marketing Officer of FC Barcelona, and John Constantinou, Global Head of Partnerships at Orange Group, are confirmed for a unique debate about sponsorship activation in the digital and social channels open to an invite only audience attending Leaders in Sponsorship and Leaders in Digital Sport on 10th and 11th October at Chelsea FC.

The discussion is of great importance to the digital and sponsorship industries as new media inventory and innovative social activation strategies are enabling sponsors to engage consumers in new ways.

Leaders in Sponsorship and Digital Sport has already confirmed world class speakers including:

Eelco van der Noll, the Global Director of Sports and Entertainment at AB InBev will be speaking at the 4th annual Leaders in Sponsorship conference on the 10th and 11th October 2012.

He joins a top line-up of other Sponsorship and Marketing Directors from across the world at this year’s Leaders in Sponsorship conference which showcases global best practice and innovation in measurement, evaluation and activation.

Eelco is responsible for sponsorships at the world’s largest brewer, including beer brands Budweiser, Brahma, Quilmes and Harbin, and properties such as the FA Cup, FIFA World Cup, NBA and Porsche Carrera Asia Cup.