Samsung have appointed Traffik Marketing, Australia’s leading experiential agency, as their agency of choice to implement two multi-million dollar roadshows throughout 2012.

Traffik Marketing launched the Samsung GALAXY Note tour at the Sydney Royal Easter Show on April 5, taking home the gold award for the ‘Home, Garden and Lifestyle Arena’ and also the overall ‘Best In Show’ activation. The award-winning-activation will travel around the country to over 40 in-mall and airport locations. Furthermore the Samsung Smart TV consumer engagement roadshow launches in May and will travel to 50 locations nationally across five months.

Racefans attending the Sydney Telstra 500 have the opportunity to enter the draw to win a Hyper Stimulator racing car simulator thanks to the eXcellerator Zone, presented by Castrol EDGE and Orrcon Steel

The competition will run into next season, with entries able to be lodged at the eXcellerator Zones at the Clipsal 500 in March, the Trading Post Challenge in Perth and the Sucrogen Townsville 400 – with a winner to be drawn after that event.

Background on Sponsorship and Strategy
In September 2010, global freight company DHL signed as a Rugby World Cup worldwide partner. Working with their agencies, DHL created an overarching campaign strategy to bring to life their role as a partner of 2011 Rugby World Cup:

“DHL are the Official Logistics Partner for Rugby World Cup 2011. Before a ball is kicked, we’ll deliver 800 tonnes of team equipment. Our trucks will cover up to 30,000 Km, and from the opening game to the final, we will distribute 1.6 million tickets world-wide, safely and securely. All at the Speed of Yellow. DHL – Delivering Rugby To the World. ”

While DHL was an official sponsor and the official logistics partner of the Rugby World Cup, they faced numerous challenges in achieving global customer and staff engagement through their leverage and activation at local and global level.

The AFL was among the properties used to help promote the launch of the new-look HiLux in September. HiLux has long adopted the ‘Unbreakable’ tagline and the AFL Finals Series was seen as an ideal asset to deliver this message. HiLux has been a feature vehicle of the AFL Finals Series each year since Toyota’s sponsorship began in 2004, but this season it was taken to a new level. A mix of TVC’s, broadcast integration, on-air content, live site activity and other activations were developed to deliver an integrated message throughout the month of the Finals.