Rugby League has today joined forces with the biggest brand in Australian motoring – Holden – for a whole-of-game partnership that will drive the Greatest Game of All into a spectacular new era.

The finalisation of a three-year partnership between the National Rugby League and Holden brings together two iconic Australian brands and will start a stunning new chapter in the biggest annual series in Australian sport – the Holden State of Origin Series.

Over the next three years, Holden will support every level of the game from grassroots communities to the most prestigious team in Australian Rugby League – the Holden Kangaroos.

As part of a partnership that encompasses all levels of the game:

Vodafone Hutchison Australia's revelation that it will slash operating costs and job numbers will lead to massive reductions in advertising and marketing output and a significant contraction of the marketing team.



Following large drops in revenue and customer base, the company's chief executive Bill Morrow yesterday revealed a plan to cut costs and secure around $2 billion for the sake of improving Vodafone's beleaguered network. 

The company will cut around 10% of its workforce, equating to about 500 staff, from multiple departments.



The Sponsorship Magazine Edition #10 is OUT NOW

This edition will be the last for 2012, and will feature as a supplement to AdNews to be distributed in the next week. Content includes:

Cricket Australia: '16 of the Best' - a detailed look at the sponsors, new brands to partner and insight Q&S's with Luke Bould, Commercial Director on the strategy and health of the portfolio.

Nine Network: Why Big Brother? - with the resurrection of controversial realty program Big Brother, we ask key persons in the commercial team reasons why they ran with the programming for 2012, plans for more, and how much branded content & integration played in this decision

The team, which is powered by engines from the Renault-Nissan empire's European factory in Viry-Chatillon, has carried Infiniti logos for the 2011 and 2012 seasons.

“While our first 24-months have been very beneficial to both parties, our new deeper relationship will bring increased advantages to Infiniti and Red Bull Racing," Inifinti President, Johan de Nysschen said.

"As title partner, Infiniti Red Bull Racing will help us garner even more worldwide exposure for our brand, products and technology,”

The original tie-up, largely a marketing exercise, saw Sebastien Vettel put his name to a sporty SUV, and star in a campy short film with kung-fu action star Celina Jade.