Standard Chartered hands Liverpool FC shirt sponsorship spot to Seeing is Believing

Standard Chartered swaps Liverpool FC shirt sponsorship logo at tonight’s Chelsea match to raise awareness for avoidable blindness initiative

In a rare move, Standard Chartered, the main sponsor of Liverpool FC, will replace its logo on the team’s home shirts with the logo of Seeing is Believing, its global charitable initiative aimed at tackling avoidable blindness.

Seeing is Believing will gain international exposure as Liverpool FC wear the limited edition shirts when they play Chelsea, in their final home game of the English Premier League season.

In a much anticipated deal in Australian cycling circles, and a massive boost for GreenEdge Cycling, Orica have committed to Title Rights [GreenEdge] for the next 3 years in a multi mill $$ deal.

Speaking at the sponsorship announcement yesterday in Melbourne, newly appointed CEO of Orica, Ian Smith, explained the interest he had with the team and GreenEdge owner & founder Gery Ryan's overall plan towards the Tour De France, the pinnacle of all cycling and arguably sports events in the world.

Orica a giant in the chemical manufacturing and distribution industry, it is the worlds largest explosive company in the world, boasting 14,000 employees globally across 50 offices, supplying to over 100 counties.

The PGA and Chrysler Australia are proud to launch the Jeep Pro-Am Tour - a new initiative that will bring together amateurs and Professionals in an exciting, unique concept.

The Jeep Pro-Am Tour, a partnership between Chrysler Australia, Hi-Lite Events and the PGA, will comprise of five events, each consisting of a four day pro-am.

Tournaments are set to be contested in Victoria, New South Wales, Queensland and Western Australia with the top 10 eligible amateurs joining the top 60 Professionals from the Jeep Pro-Am Tour money list at the Australian National Final in Queensland from the 29th November to the 2nd December, 2012.

For years, N.B.A., M.L.B., N.F.L. and N.H.L. teams have changed their uniform styles and designs to increase merchandise sales, keep up with fashion trends or herald a new era, as the Miami Marlins just did. Patches have been added to remember a former player or manager who died.

But advertising has not broken through. After Major League Baseball considered putting logos on players’ sleeves in 1999, Commissioner Bud Selig rejected the idea.

Adam Silver, the N.B.A.’s deputy commissioner, said in an e-mail: “If we add sponsor logos to jerseys, we recognize that some of our fans will think we’ve lost our minds. But the N.B.A. is a global business and logos on jerseys are well established in other sports and commonplace outside the U.S.”