With Holden reducing its investment of resources and monies in the V8 Supercars over recent years, the iconic aussie brand re-enters the AFL as a sponsor after 15 years to sponsor Collingwood FC.
A three year, multi-million dollar partnership will see Holden become a Platinum Partner of the Collingwood Football Club and official sponsor of Nathan Buckley and his team of coaches, one of the club’s highest profile properties.
After almost a decade together, the Collingwood Football Club and Lexus Australia have amicably parted ways to avail themselves of other opportunities.
Rugby League has today joined forces with the biggest brand in Australian motoring – Holden – for a whole-of-game partnership that will drive the Greatest Game of All into a spectacular new era.
The finalisation of a three-year partnership between the National Rugby League and Holden brings together two iconic Australian brands and will start a stunning new chapter in the biggest annual series in Australian sport – the Holden State of Origin Series.
Over the next three years, Holden will support every level of the game from grassroots communities to the most prestigious team in Australian Rugby League – the Holden Kangaroos.
As part of a partnership that encompasses all levels of the game:
Vodafone Hutchison Australia's revelation that it will slash operating costs and job numbers will lead to massive reductions in advertising and marketing output and a significant contraction of the marketing team.
Following large drops in revenue and customer base, the company's chief executive Bill Morrow yesterday revealed a plan to cut costs and secure around $2 billion for the sake of improving Vodafone's beleaguered network. The company will cut around 10% of its workforce, equating to about 500 staff, from multiple departments.
In his comprehensive review of the Olympic and Paralympic Games, former International Olympic Committee marketing director Michael Payne, writing exclusively, dissects London 2012 and rates the sponsors and strategies that shaped it.
By Michael Payne
This edition will be the last for 2012, and will feature as a supplement to AdNews to be distributed in the next week. Content includes:
Cricket Australia: '16 of the Best' - a detailed look at the sponsors, new brands to partner and insight Q&S's with Luke Bould, Commercial Director on the strategy and health of the portfolio.
Nine Network: Why Big Brother? - with the resurrection of controversial realty program Big Brother, we ask key persons in the commercial team reasons why they ran with the programming for 2012, plans for more, and how much branded content & integration played in this decision
Lotus F1 Team have announced a lucrative sponsorship deal with Coca-Cola which will commence next year.
The 2013 Lotus car will carry the logo of Coca-Cola's high energy "burn" drink after a multi-year contract was agreed.
Team principal Eric Boullier said: "We are proud that The Coca-Cola Company has chosen Lotus F1 Team as the best vehicle to represent the burn brand in its most high profile partnership.
"We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media; an area in which our team has been at the cutting edge in Formula 1 for the past 18 months, recording the highest growth rate amongst fans this year."
The team, which is powered by engines from the Renault-Nissan empire's European factory in Viry-Chatillon, has carried Infiniti logos for the 2011 and 2012 seasons.
“While our first 24-months have been very beneficial to both parties, our new deeper relationship will bring increased advantages to Infiniti and Red Bull Racing," Inifinti President, Johan de Nysschen said.
"As title partner, Infiniti Red Bull Racing will help us garner even more worldwide exposure for our brand, products and technology,”
The original tie-up, largely a marketing exercise, saw Sebastien Vettel put his name to a sporty SUV, and star in a campy short film with kung-fu action star Celina Jade.
A poll of sponsorship industry professionals undertaken by Sponsorship Today and Think!Sponsorship found that Proctor & Gamble was London 2012's most effective sponsor.
Nearly 40% of respondents to the online poll named P&G as the most successful Olympic Top (Global) Partner compared to nearest rival Coca-Cola on 17%. Among national LOCOG (London Organising Committee) sponsors, Adidas scored highest with 32.5% followed by BMW and LloydsTSB, both on 23.5%.
When asked to judge all sponsors' (both TOP and LOCOG partners) activation campaigns, Protor & Gamble's 'Mums' came out top with 30%, followed by British Airways ('Stay at home'), which was cited by 10%.