Two of the ACT’s most iconic organisations have joined forces with the University of Canberra being named as the Brumbies Principal Partner for the 2012 Super Rugby season.

As Principal Partner, the Brumbies will now be known as University of Canberra Brumbies, proudly displaying the tertiary institutions logo on their chest for the 2012 Super Rugby season.

The partnership is believed to be an Australian first between a major sporting team and tertiary institution, with ambitions to model the relationship on American college-sport systems becoming a reality.