The IAAF, which commercialises the title sponsorship rights of the Samsung Diamond League, is delighted to confirm that Samsung have triggered a contractual option to continue as Title Sponsor for the 2012 season.

Samsung, which first signed as the Title Sponsor of the then ‘IAAF Diamond League’ in July 2010 for a two year contract through 2011 with an option for 2012, has gained strong exposure across the 12 markets and 14 meetings of the series, and has enjoyed worldwide exposure thanks to growing TV coverage.

The Samsung Diamond League in 2011 came close to a cumulative total of 290 Million viewers and attracted a rising spectator attendance approaching 400,000 spectators across all 14 meetings.