Online travel agency Webjet has extended its deal as joint major sponsor of Australian Football League (AFL) team Melbourne Demons for the 2013 season.
The Australian rules football club signed the original agreement in April, estimated to be worth in the region of US$1 million annually, in the wake of the Demons’ split from former sponsor EnergyWatch.
The new agreement will see Webjet maintain its presence on the front of Melbourne’s playing jerseys and training apparel, as well having a significant signage presence around the 100,000-seater Melbourne Cricket Ground.
AFL club Melbourne have moved quickly to secure a new sponsor, announcing a partnership with online travel agent Webjet on Thursday.
The Demons cut ties with major sponsor EnergyWatch last week after the company's former chief executive Ben Polis was revealed to have made a range of racist and sexist comments on his personal Facebook page.
The deal with EnergyWatch was worth $6 million over a three-year period and left Melbourne with a hole in their budget.
But the void was filled quickly, with Webjet coming on board as the club's latest corporate partner.
'At a time when the club has experienced a challenging period, this announcement is a great fillip,' Melbourne chief executive officer Cameron Schwab said.
THE MELBOURNE Football Club has announced a new sponsorship deal with energy broker Energy Watch, who will become the club’s new joint major sponsor on a deal worth $6 million over the next three years.
The EnergyWatch deal becomes the single biggest sponsorship in the history of the Demons and one of the biggest in the AFL.
EnergyWatch will appear on the back of the club guernsey, on all club apparel and will have significant signage presence at the MCG.EnergyWatch will also incorporate a creative advertising campaign around NAB AFL Draft No.1 pick Jack Watts.
The man behind the biggest sponsorship deal in Melbourne Football Club’s history is 30 year-old Ben Polis, founder of EnergyWatch.