• Despite using the 2012 logo in most creative in the UK since 2009, the brand has run little dedicated Olympic advertising so far
• Its most focused 2012 campaign broke in autumn 2011 around the launch of its Smart Viera 3D TV product. The association with the Olympics was highlighted through a gymnast using the TV as a piece of apparatus in both press and TV ads
• Other noticeable activity has come in the form of taxi advertising on the side of black cabs across London
• Although specific Olympic activity has been scant of late, the brand did use Kelly Holmes in a print campaign back in 2008 Film Nation Shorts
Panasonic has announced it will further its support of London 2012 by signing up as an official partner of the Paralympic Games.
The electronics giant serves as an official worldwide Olympic partner in the audio and visual equipment category for this summer’s Olympic Games, and will now support the Paralympics in the same category.
Panasonic will provide a full line-up of audio visual equipment including LED large screen display systems, professional audio systems, flat screen TVs, digital video cameras, and broadcast equipment to support the staging of the Paralympic Games through co-operation with the London Organising Committee of the Olympic and Paralympic Games (LOCOG), and the Olympic Broadcasting Services London (OBSL).
Three-Year Deal Makes Panasonic Official Sponsor of U.S. Men's and Women's National Teams and Extends Sponsorship with Major League Soccer
Panasonic, a global leader in high definition and Full HD 3D technologies, U.S. Soccer, and Major League Soccer (MLS) announced today a multi-faceted, three-year sponsorship agreement which will make Panasonic the "Official Consumer Electronics Partner" of U.S. Soccer as well the "Official/Proud Sponsor" of the U.S. Men's and Women's National Teams and renews these same designations with Major League Soccer. Panasonic has been involved in the sport of soccer in the US for almost 10 years.