P&G’s Pantene has signed 11 elite female athletes as its newest beauty ambassadors to feature in Pantene’s first global marketing campaign to support the Olympic Games.

Pantene will sponsor the athletes who demonstrate that the shampoo help them to keep their hair beautiful during the Games. This sponsorship is part of P&G’s Worldwide Olympic Partner status with the London 2012 Olympic Games.

The group of athletes will follow the list of celebrities such as Liv Tyler and Eva Mendes and Naomi Watts who featured in Pantene’s iconic campaigns.