Panasonic has announced it will further its support of London 2012 by signing up as an official partner of the Paralympic Games.
The electronics giant serves as an official worldwide Olympic partner in the audio and visual equipment category for this summer’s Olympic Games, and will now support the Paralympics in the same category.
Panasonic will provide a full line-up of audio visual equipment including LED large screen display systems, professional audio systems, flat screen TVs, digital video cameras, and broadcast equipment to support the staging of the Paralympic Games through co-operation with the London Organising Committee of the Olympic and Paralympic Games (LOCOG), and the Olympic Broadcasting Services London (OBSL).
Proctor & Gamble have followed up their worldwide sponsorship of the Olympics by signing a deal to become a partner of the London 2012 Paralympics, it has been announced.
The company, who are based in·Cincinnati and are the manufacturers of many well-known household brands, including Ariel, Crest and Gillette, plans to extend its dedicated to mums campaign that is the cornerstone of its Olympic marketing campaign to the Paralympics.