Samsung Electronics Australia today announces the sponsorship of one of Australia’s hottest Olympic hopefuls, James Magnussen, at a press conference held at Sydney's renowned Andrew (Boy) Charlton Pool in Sydney. The sponsorship comes as Magnussen ramps up his grueling training regime in the lead up the London 2012 Olympic Games where he is tipped to win gold for his country.

The partnership with Samsung Electronics Australia will see James front a series of Olympic inspired advertising campaigns across television, print and online. As part of his role as Samsung brand ambassador, James will make a number of appearances in the lead up to and post the London 2012 Olympics. The partnership is in perfect alignment with Samsung's wider relationship with the Australian Olympic Committee (AOC), Australian Olympic Team and International Olympic Committee (IOC), as a global wireless communication partner.