Virgin Australia and Surf Life Saving partner to promote surf safety this summer

Virgin Australia and Surf Life Saving have joined forces to raise awareness of the importance of surf safety for both international and domestic tourists on our beaches, following a number of drowning tragedies in Australian beaches and pools this season.

On average, over 12,000 rescues are performed by 44,323 dedicated, volunteer surf lifesavers each summer. Over 60,000 Nippers are taught vital surf safety skills and will grow into the next generation of surf lifesavers. Educating tourists and children in essential water safety plays a vital role in preventing drownings across our beaches and backyard pools.

Surf Life Saving Australia’s CEO Brett Williamson OAM, said it is imperative the beachgoing public heed surf safety messages.

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Virgin app sponsored by American Express

It seems like Virgin is about to turn their Project magazine for iPad into a free application.

Currently Project is around $2.99 in the App store, but with an ad sponsorship from American Express it can now afford to go free.

IDoes this mean that there is more money in lucrative sponsorship deals instead of upfront fees with Apps? Additionally, under Apples new subscription initiative the publisher won been to give away 30 percent of their income to Apple.

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