Adidas has announced an extension to its endorsement deal with NBA reigning MVP Derrick Rose.

The Chicago Bulls point guard & Adidas America confirmed the deal prior to All Star festivities this past weekend in Orlando, which is reportedly valued at more than $200 million over the next 13 years.

P&G’s Pantene has signed 11 elite female athletes as its newest beauty ambassadors to feature in Pantene’s first global marketing campaign to support the Olympic Games.

Pantene will sponsor the athletes who demonstrate that the shampoo help them to keep their hair beautiful during the Games. This sponsorship is part of P&G’s Worldwide Olympic Partner status with the London 2012 Olympic Games.

The group of athletes will follow the list of celebrities such as Liv Tyler and Eva Mendes and Naomi Watts who featured in Pantene’s iconic campaigns.

As an official media partner of the Leaders in Sponsorship conference, the Sponsorship magazine is pleased to bring our readers the most insightful and latest emerging strategies, technology and information to evolve the sponsorship industry. Enjoy part #1 of #2 of the Leaders in Sponsorship features we will present.

Chelsea Football Club was host to another successful Leaders in Sponsorship event this week. The biggest names in global sport and sponsorship came together over two days to discuss some of the key issues in an ever evolving landscape. The exclusive event attracted over 250 brands, rights holders, advertisers and agencies representing more than 35 different sports around the world.

Brands such as the Florida Marlins, The Breeders Cup, General Electric, UniCredit, Herbalife, Heineken, Nokia, Orange, Paddy Power and Carlsberg shared their experiences and expertise throughout the conference.

Virgin Money has stamped its new North-East credentials on the region with its name replacing Northern Rock on the front of Newcastle United’s shirts.

The branding was unveiled as the team took on Manchester United at St James’ Park.

Sir Richard Branson’s banking venture completed its £747m purchase of Newcastle- based Northern Rock from the Government.